Overview: As Creative Lead for Nissan’s continued Silence EV rollout, I executed a social-first strategy on a shoestring budget. To reach a younger demographic, I pivoted the brand's content approach away from traditional automotive ads to truly platform-native storytelling.

Concept: To maximize our tiny budget, we captured three months of content in a single shoot day. By casting "influencer-style" talent and shooting broad, flexible narratives, we built a modular content engine. This allowed us to continuously adapt edits post-production to seamlessly hop on emerging social trends.

Result: The campaign punched way above its weight. Our agile, trend-reactive content delivered an incredibly high conversion rate relative to spend, even outperforming several established, big-budget Nissan models. It proved that when you understand social platforms, you don't need a massive budget to drive actual commercial impact.