Overview: As Senior Creative, I worked alongside my ECD and our Editor to deliver the video content for the Red Bull Racing ’26 launch event. Our remit was two specific films: one announcing the new Ford engine partnership, and one focused on the racing team itself. Facing a constantly evolving brief, internal restructuring, and multiple high-profile stakeholders, we divided responsibilities to keep the project on track.

Concept: The main challenge was crafting a story about the future using only archive footage. I helped direct the narrative, scripting, music, and VO, working closely with our editor to build two distinct films, one for the Ford partnership, one for the racing team.

Result: Successfully aligned a complex web of stakeholders to deliver two highly praised videos, demonstrating agility, creative problem-solving, and strong leadership throughout a dynamic production process.