Overview: As Senior Creative, I worked alongside my ECD to deliver the video content for the Red Bull Racing ’26 launch event. Our remit was two specific films: one announcing the new Ford engine partnership, and one focused on the racing team itself. Facing a constantly evolving brief, internal restructuring, and multiple high-profile stakeholders, we divided responsibilities to keep the project on track.

Concept: The main challenge was crafting a story about the future using only archive footage. I directed the narrative, scripting, music, and VO, working with our editor to build two distinct films, one for the Ford partnership, one for the racing team. We also collaborated with animator RUFF MERCY. Internal politics kept his visuals out of the final cut, but the work is too good not to share here.

Result: Despite heavy amends and shifting goalposts, we delivered two videos that genuinely pleased a historically challenging client. Ultimately, navigating the intense internal politics to get a complex web of stakeholders completely aligned was where we found success.