Overview: As Senior Creative on "Chevy Holidays," I co-developed the experiential concept and shaped the content capture strategy. We evolved Chevrolet’s festive legacy into a multi-city, story-driven celebration. Traveling 2,000 miles across five US cities, the activation proved Chevy doesn’t just bring people together at the destination, it’s how they get there.

Concept: We turned five city stops into immersive holiday gatherings featuring firepits, crafting, and a communal "Traditions Tree." The emotional peak was The Little Things, a cinematic drone show. Narrated by a mother, universal symbols of family rituals lit up the night sky before transforming into a towering Christmas tree crowned with the Chevy bowtie.

Result: While festive tours and drone shows are familiar to our industry, they were a massive leap for Chevrolet, who typically rely on traditional TVCs and OOH. The real victory was pushing a legacy client out of their comfort zone into a large-scale live activation. The bravery paid off: the activation generated massive organic reach and engagement, delivering a highly successful campaign that left the client absolutely thrilled.